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Native & Branded Content: A Love Affair for 2019

October 11, 2018 @ 8:00 am - 10:00 am

Free

Our Topic

Consumers are going all in on content, is your brand keeping pace? Native is growing faster than display, companies like Coca-Cola are spending more on content creation than TV advertising. B2C or B2B, it doesn’t matter, consumers trust content and brands are quickly shifting spend in this direction. Learn how to best tackle this fast growing area with Triplelift and our panel of experts.

Our Sponsor – TripleLift

TripleLift is the programmatic technology company that makes native, branded content and OTT simple, scalable, and effective. Leveraging pioneering computer vision technology, TripleLift seamlessly transforms content like images and video into engaging in-feed native ads that match the unique look and feel of a publisher’s website. Accessible via the industry’s first and largest real-time, native programmatic exchange, TripleLift helps marketers reach millions of consumers across any device, at scale.

Since 2012, TripleLift has delivered meaningful results for some of the world’s biggest brands through what it calls the next evolution of display advising. TripleLift was named 212 NYC and The New York Times Ad Tech Startup of the Year, joined the Forbes list of Most Promising Companies in America in 2015 and was named one of Crain’s New York Business’s Best Places to Work in NYC.

For more information, please visit https://triplelift.com.

Our Panel

Belinda Englman
VP/Digital at LVRJ
 
Belinda Englman is the Vice President, Digital at the Las Vegas Review-Journal. She has more than twenty years of experience in regional, national and global digital advertising and brand publishing services with positions that have been based in the U.S. and abroad. Englman was general manager of the 435 Digital Agency. Prior to that, she was general manager of the Tribune’s digital circular site, ChicagoShopping.com. Englman has also served as president and representative director of Harlequin Japan, and as director of international retail business development and global internet development of Harlequin, Toronto.
 
Jason Kleinman
General Manager of Branded Content at TripleLift
 
Jason heads Branded Content at TripleLift.  Previously, he was the Vice President of Global Ad Product Strategy and Brand Solutions at Hearst Media.  He has with both the Guardian and New York Times and is a graduate of Columbia University.
 
 
 
 
 
 
 
Brandi Skrtich
Media Director at R&R Partners
 
Brandi has a wealth of experience in media buying and management.  She is one of the “senior staffers,” at R&R Partners. In her time with R&R Partners, she’s risen from an assistant in media planning to leading the team as media director.  Her responsibilities include overseeing and supervising all paid media strategies, planning and placement efforts, including domestic consumer, international as well as the business category, for one of our biggest accounts, the Las Vegas Convention and Visitors Authority and their multi-million dollar brand, Las Vegas. 
 
 
 

Details

Date:
October 11, 2018
Time:
8:00 am - 10:00 am
Cost:
Free
Event Category:

Organizer

Ben Laifsky
Phone:
7025441864
Email:
ben@hmglv.com
Website:
http://hmglv.com

Venue

Cili Restaurant at the Bali Hai Golf Club
5160 S. Las Vegas Boulevard
Las Vegas, NV 89119 United States
+ Google Map
Phone:
(702) 856-1000
Website:
http://www.cili.vegas/

Members Only Events – LVIMA mixers are restricted to approved LVIMA members, paid attendees and sponsors.

Not a Member?  Click here to apply as a Las Vegas Marketer OR to purchase a professional membership.

Limit one reservation per user – No guest reservations; each attendee must register to attend.

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