The Ad Free Future Panel – Event Summary

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The Ad Free Future and Why Data and Stories Will Save Our Industry!

Data is all the rage yet consumers have banner blindness, consume content a few minutes at a time and are adapting ad blockers. To combat ad avoidance, we are marketers must embrace better storytelling and apply meaningful data while measuring the metrics that count. This requires a team effort, from creative to media to analytics and must be mastered before we lose the battle.

Speakers

Sherene Hilal Headshot

Sherene Hilal – Head of Outbound Product Management at Oracle

Lon-Otremba_md

Lon Otremba – CEO at native platform Bidtellect

GoodApple-Jenna

Jenna Dykie – Sr Account Director / New Business Lead at Good Apple Digital

Arnie DiGeorge – Executive Creative Director at R&R Partners

 

 

 

 

 

 

Our Host

chris evans

Chris Evans – VP of Media at R and R Partners

Chris Evans is R&R’s Vice President of Media as well as the Chair of LVIMA’s Content Committee.

Our Venue

Thanks to our hosts, R&R Partners!  R&R Partners is a full-service, independent, international agency dedicated to helping clients thrive in complex, fast-moving business climates.  Their creative work is reflected by their modern, open and innovative office space.   We thank them for opening their home for our LVIMA event.

 

Partners

But first, coffee. And, today, that cup is for a good cause!⁠ Grab a drink at any Dutch Bros and $1 goes to Big Brothers Big Sisters. ...

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Me: Genie, I wish for a (virtual) LVIMA Event!⁠ ⁠ Genie: Your wish is granted!⁠ 10/7: The Magic of Brand Storytelling at 12pm⁠ 10/8: Happy Hour! 4pm ...

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Based on your desires, REQ is helping to share more about the process of determining a strong brand strategy, developing engaging creative and launching a targeted social campaign. ⁠ ⁠ Join us on Zoom - October 7th at 12pm. Then, come back for Cocktails on October 8th at 4pm! ...

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Are you ready?! Wednesday. October 7 at 12pm.⁠ Your wishes are coming true. Find out more event details by tapping and RSVP'ing. ...

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The 2021 @anamarketers International ECHO Awards deadline ends Sept. 18! Use USDMAVIP21 to save $150/entry.⁠ ⁠ ...

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Save the date! Our next (virtual) event is coming...⁠ ⁠ The recipe? Mix 1 Part Content.⁠ October 8. 12pm - 1pm⁠ ⁠ Mix 2 Parts FUN.⁠ October 9. 4pm - 5pm: Drinks, Fun, Networking! ...

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#TBT to that time when the Men of LVIMA had a tricycle race @hyperxesalv for #DTPD20! Who will win?! You'll have to watch... ...

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Annnnnd that's a wrap! Thank you to the 54+ Board Members, Volunteers, Sponsors, Speakers, Pets, Kids and Tech Support who helped to produce DTPD(s) 2020! What an awesome week! 🍻⁠ .⁠ @quantcast, @gumgum, @causal_iq, @simplifi, @accessundertone, @digilant_us, @req.official, @zetaglobal ...

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DTPD(s) Day One was a success! What's in store for Day 2? Your hosts will be LIVE from @hyperxesalv! See you on Zoom at 12pm!⁠ .⁠ .⁠ #lvima #dtpd #digitalmarketing #lasvegas ...

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